Groundbreaking Immersive Movie Experience to Open with Kong: Skull Island

KNOXVILLE, Tenn., and LOS ANGELES, March 8, 2017 -- Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, announces that Regal Pointe Orlando Stadium 20 & IMAX will be the first theatre in the southeast to feature the 4DX experience. In partnership with CJ 4DPLEX, Regal Pointe Orlando will be home to the immersive theatre technology that features moving seats and environmental effects such as wind, fog, rain, lightning, vibration, snow and scents. The 4DX auditorium will officially open to the public Thursday, March 9.

Kong: Skull Islandwill be the first movie to debut in this new technology. When a scientific expedition to an uncharted island awakens titanic forces of nature, a mission of discovery becomes an explosive war between monster and man. Tom Hiddleston, Samuel L. Jackson, Brie Larson, John Goodman and John C. Reilly star in a thrilling and original new adventure that reveals the untold story of how Kong became King.

“We are extremely excited to bring this immersive experience to Florida. Orlando is one of the top tourist destinations in the world and the 4DX auditorium will be a great addition to our Pointe Orlando theatre,” said Ken Thewes, Chief Marketing Officer at Regal Entertainment Group. “With the positive response from our guests at our LA and New York locations, we have no doubt the 4DX auditorium will soon be one of the most popular moviegoing experiences in all of Florida.”

CJ 4DPLEX 4DX technology enhances the onscreen visuals of action-packed blockbusters, enabling a completely immersive experience that transcends the traditional cinema experience through special effects that draw moviegoers into the action. 4DX goes beyond 3D and large screen formats by adding visual, aural, olfactory and tactile dimensions to the film-viewing experience, perfectly syncing cutting-edge technology to the action onscreen.

“As our partnership with Regal Entertainment Group continues to expand, we are thrilled to be bringing 4DX to audiences in one of Central Florida’s most popular theatres,” said Brandon Choi, Chief Operating Officer at CJ 4DPLEXAmericas. “With action and adventure films among the most popular genres worldwide to screen in this premium immersive format, we are confident that theKong: Skull Island 4DX premiere at Pointe Orlandowill be a memorable and striking experience for all.”

Pointe Orlando will be the seventh location in the United States to feature the 4DX technology and fourth for Regal Cinemas. Previous films that have screened in 4DX over the past year -Rogue One: A Star Wars Story, Captain America: Civil War; and Batman v Superman: Dawn of Justice.