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4DX to debut in New York at Regal's Union Square 14

Film Journal (March 11, 2016)

CJ 4DPLEX, an immersive theatre technology featuring moving seats and environmental effects, announced the opening dates for the first two 4DX theaters in New York City in partnership with Regal Cinemas. 4DX will launch in Manhattanon March 25 at the Regal Union Square Stadium 14, followed by the Regal E-Walk 13 opening on April 29. The first film to premiere in 4DX in New York City will be Warner Bros.’ Batman v Superman.

CJ 4DPLEX’s 4DX technology was first launched in America at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 in June 2014. During its first year, the 104-seat Regal LA Live 4DX Auditorium generated $1.7 million in revenue, triple the total from the previous year. 4DX opened its second screen in Gurnee, IL outside Chicago late last year.

“We are extremely excited to bring this immersive cinematic experience to New Yorkers. Launching in New York City is a milestone in 4DX’s expansion within the United States. From the success we’ve seen at the box office and from the overwhelmingly positive response we’ve received from audiences at L.A. Live, we have no doubt that these two new 4DX theaters will soon become two of the hottest entertainment spots in the city,” said Byung-hwan Choi, CEO of CJ 4DPLEX.

Hit movies that have screened in 4DX theatres include Star Wars: The Force Awakens, Furious 7, Mad Max: Fury Road, Jurassic World and San Andreas.

There are now more than 30,000 4DX seats operating in 228 theatres in 37 countries. By the end of 2017, 4DX aims to be in 800 theatres worldwide.