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4DX technology comes to Slovakia

Film Journal (May 20, 2016)

4DX, an immersive theatre technology featuring moving seats and environmental effects, is available for the first time in Slovakia through a partnership between CJ 4DPLEX and Cineworld Plc, the number-two multiplex chain in Europe.

CJ 4DPLEX brought the first 4DX theatre to Slovakia on May 12 with screenings of Captain America: Civil War. The 4DX theatre is located in Cinema City Aupark,the biggest residential area with easy access from any point in Bratislava, the central city of Slovakia.

“We are extremely excited to bring this immersive cinematic experience to Slovakia. From the success we’ve seen at the box office in the nearby countries, we have no doubt that this new 4DX theatre will bring more moviegoers to Cinema City Aupark,” said Moshe J. Greidinger, CEO of Cineworld Plc.

4DX first became available at Cinema City theatres in other countries starting in 2012, and has since rapidly increased availability throughout Eastern Europe, including in Poland, Hungary, the Czech Republic, Bulgaria and Romania.

“We are very excited to bring 4DX to Slovakia, with a strategic partnership withCineworld. With this opening, 4DX anticipates to break more ground in Eastern and Western Europe,” said Byung-hwan Choi, CEO of CJ 4DPLEX.

In Europe, 4DX operates 31 auditoriums in 12 countries. As of May 2016, 4DX reaches 242 auditoriums in 37 countries worldwide, with a goal to add 200 4DX auditoriums in 2016.