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4DX expands in East China and enters Serbia

Film Journal (Aug 1st, 2016)

4DX, an immersive theatre technology featuring moving seats and environmental effects, has increased its profile in East China and the European market, signing a rollout partnership with Shanghai Film Corporation (SFC) and launching a 4DX theatre in Serbia for the first time.

CJ 4DPLEX, a subsidiary of CJ CGV and creator of 4DX, announced that the company has signed an memorandum of understanding with SFC, one of the top tmultiplex operators in China, to expand 4DX to more than 20 screens throughout China within three years.SFC operates about 300 screens at 40 locations in the East China region.

SFC’s general manager Zhang Feng said, “We are extremely excited to bring this immersive cinematic experience to our customers as a part of partnership with 4DX, the global number-one 4D technology company. We choose 4DX in the strong belief that it has the most advanced motion chair technology and a successful global track record for the installation of all 4DX equipment in the auditorium that is overseen by one of its company’s own supervisors.”

As of July 2016, 4DX is operating 268 screens in 41 countries worldwide. In China, there are now 58 4DX auditoriums nationwide.

In Europe, 4DX opened its first theatre in Serbia through a partnership with CineStar Cinemas on July 15. The theatre is located at CineStar Novi Sad inside the shopping center Big. 4DX showings of Ice Age: Collision Course and recorded over 90% capacity on their first weekend.