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4DX to debut in Norway in March

Film Journal (January 16, 2017)

CJ 4DPLEX has partnered with Nordisk Film Kino to bring its immersive 4DX theatre technology featuring moving seats and environmental effects to Norway for the first time.

The newest 4DX site will be at the Ringen theatre in Oslo, with 140 4DX seats to be installed in time for a March opening. The first title currently planned to be screened in the 4DX format at this theatre is Kong: The Skull Island.

Ringen cinema opened in 2008, named in honor of an old cinema at Carl Berners Plass (1939-1988), and was the first cinema in Norway to be digitized. Since then, it has become known for programming Hollywood blockbusters, Norwegian films, quality international movies and a wide variety of children's films, as well as the transmission of concerts and festival films.

“Launching in Norway is a milestone in expanding our 4DX locations to important markets across Northern Europe,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “This year, one of our major goals is broadening our business across the continent, and based on our successful experience in other European countries, we are confident that this Nordisk Film Cinemas partnership will be incredibly valuable to us.”

“It is a great pleasure for us in Nordisk Film Kino to offer 4DX to our guests in Oslo. Our screen at Ringen will be the first of its kind in the Nordic region to offer this fully immersive, cutting-edge movie experience, which is really exciting. We look forward to collaborating with CJ 4DPLEX and are excited to welcome movie-loving thrill-seekers to our new screen later this spring,” said Jannicke Haugen, CEO of Nordisk Film Kino.

4DX is available in more than 350 auditoriums around the world. In 2016, new 4DX screens launched at theatres in Portugal, Slovakia and Serbia among 20 new European locations, bringing the total reach in Europe to 47 theatres spanning 14 countries.