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4DX And Nordisk Film Cinemas Strike Deal To Bring 9 Additional Screens To Scandinavia

Barcelona, Spain and Los Angeles, CA (June 21, 2017) - At CineEurope this week, CJ 4DPLEX, the company behind 4DX - the world’s first and leading 4D cinema technology for feature films, announced the expansion of a partnership with Nordisk Film Cinemas. CineEurope took place from June 18-22 in Barcelona, Spain.

Nordisk Film Cinemas will bring nine additional screens to Scandinavia by the end of 2021. This agreement comes on the heels of a successful run at Nordisk’s first 4DX theatre in Oslo (Nordisk Ringen Theatre). During full time screenings since its opening on March 10, the theater has seen an overall occupancy rate of 72%, screening eight Hollywood titles.

“With many sellouts to date, our 4DX auditorium has become the main attraction in our Nordisk Ringen Theatre.” said Jannicke Haugen, CEO of Nordisk Film Kino. “With the powerful success we’ve seen at the box office in Oslo, we are excited to partner with CJ 4DPLEX to expand this immersive experience to additional Nordisk Film Cinemas in Norway, Denmark and Sweden.”

“We are extremely pleased to be in partnership with the excellent exhibitor, Nordisk, as 4DX continues to expand its footprints deeper into Northern Europe.” said Byung-Hwan Choi, CEO of CJ 4DPLEX. “Furthermore, we will pioneer the newest trends of the movie industry by not only expanding 4DX’s footprint, but bringing new additions to the immersive cinema experience with technologies such as ScreenX which saw great success with the recent releases of the Hollywood Blockbusters: King Arthur and Caribbean: Dead Men Tell No Tales."

About Nordisk Film Cinemas
Nordisk Film Cinemas is the leading cinema chain in Denmark and Norway with a total of 39 cinemas and approximately 10 million guests a year. Every year, Nordisk Film Cinemas welcomes between nine and ten million guests in its 42 cinemas, 21 of which are located in Denmark. All 221 auditoriums are equipped with the best and most recent digital technology as it develops its existing cinemas and builds new ones. With a main objective to ensure very happy cinema goers, Nordisk Film Cinemas are about much more than showing movies, with many of its auditoriums able to be transformed into stages and concert halls. In cooperation with The Metropolitan Opera, Nordisk Film Cinemas broadcasts operas directly from New York, and the cinemas regularly hosts other special events.