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Koreans get to watch Avatar in “4D”

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geek.com (December 28, 2011)

Forget 3D, Koreans get to experience James Cameron’s Avatar in four dimensions. An added layer of realism includes special effects such as moving seats and sprinkling water.

According to Variety, a special version of Avatar playing only at the CJ-CGV theater in South Korea is drawing flocks of movie-goers curious to experience a unique screening that keeps all five senses busy. Han Sunhee, the author of the report, wrote that the 4D screening includes over 30 special effects, such as laser lights, fan-powered wind, smells of explosives, sprinkling water, moving seats, etc.

Encouraged by the success of the 4D Avatar, CJ-CGV opened three more “4D plexes.” CJ-CGV’s publicity manager Kim Daehee hailed one-of-a-kind experiences that the theater offered in ten 4D-enhanced movies screened over the last year:

There is no 4D theater like ours around the world. CGV’s 4D plex is the first in the world that fully offers five-sense experiences with a movie title.

Koreans get to watch Avatar in 4D in exchange for $15.80, a pricey experience for folks living in a country where annual household income totalled $42,108 in the first quarter of 2007, according to Korea National Statistical office. Nevertheless, South Koreans are willing to pay more than double the price of a regular $6.90 movie ticket to experience Avatar in four dimensions.

http://www.geek.com/news/koreans-get-to-watch-avatar-in-4d-1090781/