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Empire Cinemas’ First Multi-Sensory Movie-Watching Experience, To Open During Summer 2019

Empire Cinemas’ First Multi-Sensory Movie-Watching Experience, 
To Open During Summer 2019

Next Generation Cinema Technology 4DX to open 10 screens by 2023

Empire Cinemas’ First Multi-Sensory Movie-Watching Experience,  To Open During Summer 2019
(Gino Haddad CEO of Empire Cinemas with JongRyul Kim, CEO of CJ 4DPLEX)

Las Vegas, Nevada and Saudi Arabia- April 2, 2019 – Al-Rashed Empire Cinema Consortium has just signed a new deal with CJ 4DPLEX, the world’s leading cinema technology company, to open 10 4DX theatres around Saudi Arabia by 2023.
The agreement comes a year after the association has announced its plans to open as many as 30 theatres in various cities around Saudi Arabia, right after it was granted a license to operate cinemas in the kingdom by the General Authority for Audiovisual Media.
4DX enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motions synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents. The result is one of the most immersive cinema format in the industry, drawing fans into the action on the big screen.
“Today is a historic day for both CJ 4DPLEX and Empire Cinemas” said JongRyul Kim, CEO of CJ 4DPLEX. “This is the largest 4DX deal yet for Saudi Arabia and will ensure that the format plays a big role as Saudi Arabia opens itself to international cinema. We are incredibly excited to be a part of this huge moment for cinema in the Middle East.”
“We are incredibly excited to be signing this new deal with CJ 4DPLEX to bring the immersive cinema technology of 4DX to audiences all over Saudi Arabia,” said Gino Haddad CEO of Empire Cinemas. “The deal is just the beginning of a great relationship that we hope will revolutionize the theater-going experience in the Middle East.”

CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created immersive film technologies for theaters worldwide that include ‘4DX’, ‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that were never before possible.
4DX provides moviegoers with an immersive, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with 21 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. More than 640 Hollywood and local titles have been screened in 4DX. To date, more than 73,000 4DX seats operate in 631 auditoriums, spanning 63 countries.

About Empire Cinemas
Empire Cinemas traces its history back to1919 when Lebanese cinema pioneer, Georges N. Haddad, launches his first movie theatre in Beirut, naming it the Cosmograph at its Bourj location (Place des Canons-Beirut Central District). Today, Empire operates in 13 countries with offices in Beirut, Dubai, Cairo, Erbil and Riyadh.