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PVR Cinemas and CJ 4DPLEX extends their association to bring 270-degree Panoramic movie watching experience to India

PVR Cinemas and CJ 4DPLEX extends their association to bring 270-degree Panoramic movie watching experience to India

~Signed an agreement for 10 ScreenX theatres at CinemaCon 2019~

PVR Cinemas and CJ 4DPLEX extends their association to bring 270-degree Panoramic movie watching experience to India
(Mr. Gautam Dutta, CEO of PVR Cinemas with JongRyul Kim, CEO of CJ 4DPLEX)

National, April’19: PVR Cinemas, the largest and the premium film Exhibitors in India and CJ 4DPLEX, the world’s leading cinema technology company;has just signed a new deal at CinemaCon 2019 to open 10 ScreenX theatres in India by 2021. 

This extends the previous partnership between CJ 4DPLEX and PVR Cinemas in bringing a total of 21 4DX theaters across India by the end of 2019. With the new agreement, CJ 4DPLEX and PVR expect to operate a total of 31 theatres combined.

Screen X is the world’s first multi –projection immersive cinematic platform which provides the moviegoers a 270 degrees viewing experience by expanding the scene onto the side walls. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films and pre-show advertising to the left and right walls. It combines multi-projection technology with theatre screen and project images on the outside wall of the front screen to create a new immersion experience for the audience. 

Ten PVR Cinema theatres across metros; Delhi- NCR, Mumbai, Pune, Bangalore, and Hyderabad will be integrated with the industry first ScreenX technology and will set an industry benchmark for an enhanced movie viewing experience.

Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. says, “We are happy to associate with CJ 4DPLEX for introducing ScreenX technology in India. At PVR, we have always focused on enabling our audience to experience globally popular concepts and new formats. Being a part of the industry we ensure we accelerate industry growth through innovation and establish a sustainable growth model.

Mr. Gautam Dutta, CEO of PVR Cinemas commented, “The film exhibition industry is dynamic and is actively evolving owing to the demands of the discerning audiences. In our constant attempt to develop cinema viewing experience in India, PVR has introduced a diverse range of advanced technological solutions and have supplemented the experience at the theatres with a host of hospitality services. We are certain the technology will be well received in India and will set new standards in the film exhibition industry.”

“We are very pleased today to be signing a new deal to expand ScreenX to 10 new theatres across India with our partner PVR,” said JongRyul Kim, CEO of CJ 4DPLEX. “We announced our first deal with PVR back in 2015 to open India’s first 4DX theatre and we are extremely happy to have developed a continuous and long-lasting partnership to expand even further across India with ScreenX.” he further added.

PVR offers an array of in-cinema formats like the luxury sub-brands: Gold Class Cinemas, PVR ICON, Director’s Cut, PVR Superplex and best in class technology formats like PVR Onyx – LED screen cinemas, P[XL] – large screens, IMAX®, 4DX, ECX (Enhanced Cinema Experience), and the recent addition of D-BOX and ScreenX. 

PVR is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country. PVR currently operates a cinema circuit comprising of 753 screens at 163 properties in 64 cities (21 states &UTs), serving 100 million patrons annually. While the total screen tally of the company stands at 753; PVR offers an array of formats with premium screen category, which stands at 4 screens of Director’s Cut, 31 screens of Gold Class, 08 of IMAX, 14 of 4DX, 06 of P[XL], 08 of Playhouse and 01 of PVR Onyx across the country.

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CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created immersive film technologies for theaters worldwide that include ‘4DX’, ‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that were never before possible.

4DX provides moviegoers with an immersive, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. More than 610 Hollywood and local titles have been screened in 4DX. To date, more than 71,000 4DX seats operate in 616 auditoriums, spanning 62 countries.