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Belarus’ Silver Screen to Open Total of 6 4DX and ScreenX Theatres

   
Belarus’ Silver Screen to Open 
Total of 6 4DX and ScreenX Theatres
 
Next-Generation Cinema Technology CJ 4DPLEX 
Transforming the Theatrical Landscape in Belarus Through Strong Expansion
 
 
(Aleksei Malaichuk, CEO of Silver Screen with JongRyul Kim, CEO of CJ 4DPLEX)

Las Vegas, Nevada and Belarus- April 2, 2019 – Belarus’ Silver Screen and CJ 4DPLEX, the world’s leading cinema technology company, has just signed a new deal at CinemaCon to open a total of 6 4DX and ScreenX theatres in Belarus. The announcement comes amid Silver Screen’s commitment to immersive movie-going experience through innovation.

Silver Screen is the number one cinema chain in Belarus. It brings the highest level of technology, comfort, design and service. It changes the common perception of the cinema and makes it more fashionable, technological and simply exciting. 
 
4DX enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents. The result is one of the most innovative cinema formats in the industry, drawing fans into the action on the big screen.
 
ScreenX is the world’s first multi-projection theatre technology designed to enhance the movie-going experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films and pre-show advertising to the left and right walls. 
 
“We are very pleased today to be signing a new deal to see 4DX and ScreenX expand significantly across the CIS region” said JongRyul Kim, CEO of CJ 4DPLEX. “This is an exciting new market and we are immensely thankful for the partnership with Silver Screen in working with us to introduce our core technologies to film-loving audiences across Belarus.”
 
“We were deeply impressed by the cinema trends in South Korea during our visit. 4DX is leading the cinema market there and shapes up its future .We’re sure that cooperation with 4DX will create a powerful boost in the interest to Silver Screen. We strongly believe in this partnership and know that it is only the beginning”, said Aleksei Malichuk, CEO. 


About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created immersive film technologies for theaters worldwide that include ‘4DX’, ‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that were never before possible.

4DX provides moviegoers with an immersive, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with 21 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. More than 640 Hollywood and local titles have been screened in 4DX. To date, more than 73,000 4DX seats operate in 631 auditoriums, spanning 63 countries.


About ScreenX
ScreenX is the world's first multi-projection system used within a theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the "next cinema formats" along with 4DX, the multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to go beyond the frame of the movie screen by expanding the center image of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three theatre walls. To date, ScreenX has been installed in 205 screens around the world, including 87 screens in South Korea; 66 screens in China; 18 in the United States; 9 in England; 4 in Turkey; 4 in Japan; 3 in Switzerland; 3 in France; 2 in Vietnam and 1 in Spain, Hungary, UAE, Kuwait, Thailand, Indonesia, Israel, Canada, and Poland. ScreenX was recognized as the “Innovator of the Year” at ShowEast 2018. For more information, please visit www.screenx.co.kr


About Silver Screen
Silver Screen is the number one cinema chain in Belarus. It brings the highest level of technology, comfort, design, and service. It changes the common perception of the cinema and makes it more fashionable, technological and simply exciting. Silver Screen’s dedicated professionals strive to break the mould and become the drivers of innovation in the industry.