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4D Movies : Next big thing for U.S. theaters?

LA Times (July 9, 2012)

CJ Group of South Korea hopes to furnish nearly 200 U.S. movie theaters with equipment that will move seats, emit scents and perform other special effects.

As the giant spaceship crashes into the mysterious planet, the seats inside the movie theater heave back and forth and rumble like an earthquake.

"Back ticklers" in the seats thump as an astronaut dodges fireballs and rolls on the ground. A strobe light flashes and huge fans expel gusts of air reeking of smoke and gunpowder.

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-4d-cinema-20120707,0,642655.story