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Furious 7 Sets a Record Pace for Second Lap

Historic 94% Seat Occupancy for 2nd Weekend at 4DX Regal Cinemas L.A. Live Stadium 14


DCinemaToday (April 20, 2015)

As Furious 7 continued to set records around the country with its second weekend`s performance, the country`s first 4DX theater located at the Regal Cinemas L.A. LIVE Stadium 14 set the pace with its own high-octane numbers for its second week.

In its second weekend on 4DX, the premier immersive movie experience incorporating fluid motion-seating and realistic environmental effects, Furious 7 clocked in at an amazing 94% weekend occupancy rate ? numbers more typical of a blockbuster’s opening weekend. This pace extends Furious 7’s hot streak on 4DX, which closed out its first weekend with over 98% occupancy and then continued the first week with a 90% average occupancy rate across all 4DX. In its second week on 4DX, Furious 7 showed only a minor 22% drop in overall revenue - far smaller than the national average 59% drop rate - primarily due to the loss of late-night screenings.

“Movie-goers enthusiastically chose to visit 4DX to experience Furious 7 in a unique setting that allows you to experience every explosion and be in the driver seat for every adrenaline-pumping scene,” said Byunghwan Choi, CEO of CJ 4Dplex, the company behind 4DX.

Meanwhile worldwide, 4DX has seen more than 330,000 movie goers clamor to experience Furious 7 in the 4DX immersive format in 25 countries around the world, including the U.S., recording approximately 70% average seat occupancy rates system-wide, the highest of any 4DX title so far this year.

http://www.dcinematoday.com/dc/PR.aspx?newsID=3954