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Mars Cinema Group to open first 4DX theatre in Turkey

Film Journal International (June 23, 2015)

CJ 4DPLEX and Mars Cinema Group are partnering to bring 4DX to Turkey for the first time. Developed by CJ 4DPLEX, 4DX is the world’s first 4D-technology-based cinema for feature films, using motion, vibration, water, wind, lighting, scents and more to provide moviegoers with an immersive experience. The first Turkish location for 4DX will be at Cinemaximum Marmara Forum in Istanbul, which boasts the greatest number of screens and seats of any cinema in the country. It is expected to open in mid-September this year.

“4DX has proven itself as a breakthrough film exhibition technology and has had strong performances across Europe - from England to Switzerland, Hungary, Poland, Romania and the Czech Republic,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “We are confident that by appealing to the audience’s five senses, 4DX will be similarly successful in Turkey, and we are proud to be working with Mars Cinema Group to continue our international expansion.”

“We are delighted to be launching Turkey’s first 4DX cinema at Marmara Forum in Istanbul,” said Mars Cinema Group CEO Kurt Rieder. “As leader in the motion-activated cinema experience space, 4DX has the support of all major film studios, which will ensure the best mix of content for our customers. Marmara Forum is Mars’ largest cinema complex in one of the best shopping malls in Turkey - 4DX could not be debuting in a better venue.”

The Cinemaximum cinema complex is located in Marmara Forum Shopping Mall, drawing customers from a dense catchment area. Mars operates 74 cinemas and 658 screens in 28 cities in Turkey.

As of June 2015, 4DX reaches 182 auditoriums in 34 countries, with a goal to reach 300 auditoriums by the first half of 2016.

Sales representatives from 4DX are at CineEurope booth 127 in Barcelona through June 25.

http://www.filmjournal.com/news/mars-cinema-group-open-first-4dx-theatre-turkey