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4DX Expands Chinese Footprint Locking in Theaters with China’s Top Two Multiplex Chains at BIRTV 2015

DCinemaToday (September 4, 2015)

Successful BIRTV 2015 Let Beijing Exhibitors Experience New Rainstorm Effects and Motion Chairs for the First Time

CJ 4DPLEX, the world’s first 4D cinema company, has an agreement to open the first theatre this October through partnership with Dadi Cinema Group, China’s second largest multiplex chain to partner with 4DX.

The new theater will be at the Baolong Plaza shopping mall, which is located in the center of Xiaoshan, Hangzhou. CJ 4DPLEX is adding to an already strong presence in China having announced the installation of a new 4DX theater with Wanda Cinema Line last week. CJ 4DPLEX and Wanda Cinema Line opened its first 4DX movie theatre in Ganghui, Dalian and recently added the second 4DX theatre at the Jingkai site in Dalian province in 2015. CJ 4DPLEX and Wanda strengthened their partnership deciding on plans to operate total 5 4DX theatres including at the chain’s Haoxian and Beijing CBD locations.

Dadi Cinema Group is a large movie theatre operator and currently running over 560 theatres in 203 cities across China. In China, 4DX now has 34 screens with expectations of 20 more sites to open by the end of the year. 4DX has seen success in China currently working with eight partners including Wanda Cinema Line, UME and CGV.

Last week,CJ 4DPLEX participated in BIRTV 2015, the largest international Radio, TV & Film Equipment Exhibition in Asia and recieved much attention from many cinema operators. The Chinese convention-goers were able to not only experience a new effect, rainstorm that was added this year, but also the new more spacious motion chairs that 4DX exhibited at their booth through a mini-demo.

“Our business has accelerated expansion in china market since 4DX participated in BIRTV 2014. 4DX currently operates in 34 auditoriums nationwide in partnership with top multiplex operators in China. We strongly believe that 4DX will see sustainable growth in the Chinese market, maintaining strong relationships with our cinema operators.” said Byung Hwan Choi, CEO of CJ 4DPLEX.

Wanda Group and Dadi Cinema Group join other major cinema players that have strong partnerships with 4D CJPLEX and are the leaders in their respective countries. Earlier this year, PVR Ltd, India’s largest theatrical chain began adding a 4DX screen and Japan’s top multiplex chain AEON Group continually has been adding new 4DX screens to its locations.

The Chinese movie market has been growing rapidly, recording an average annual growth rate of over 30%. Looking around the world, the average person goes to the movies 4.2 times a year in Korea and 3.7 times a year in the U.S. In contrast, the average person in China goes to the movies on 1.1 times a year pointing towards the country’s huge growth potential in the development of their film market. With an infinite number of possibilities, 4DX aims to continue pushing its immersive cinema system into the China.

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