Skip to main content Skip to Gnb Skip to Copyright

4DX attracts 10 million moviegoers in first 10 months of 2015

Film Journal (November 11, 2015)

CJ 4DPLEX announced that its immersive cinema technology 4DX has reached a record 10 million moviegoers year-to-date worldwide, grossing $150 million at the box office. With two months remaining in 2015, this marks the first time 4DX has reached the 10 million audience mark in a calendar year.

In 2015 thus far, 70 titles have been screened in 4DX (up 600 percent from the 10 titles available in 2009, the year 4DX debuted), in close collaboration with the major Hollywood studios. These have included Jurassic World, Avengers: Age of Ultron and Furious 7, which each attracted more than one million moviegoers in 2015. Additionally, Jurassic World in 4DX attracted 1.3 million attendees, recording over 55 percent occupancy rate throughout all of its screening weeks.

4DX theatres throughout the world now have the capacity to accommodate more than 40 million moviegoers per year, currently reaching 215 auditoriums in 35 countries. This is up from 128 auditoriums in 28 countries on Nov. 1, 2014.

Growth has been driven in key regions around the world, including Japan - which opened its first 4DX auditorium in 2013 and will reach 33 sites this year. Over the past two years, the Japanese attendance has increased tenfold from 72,000 to 780,000. In China - which debuted 4DX in 2010?there are now 41 4DX auditoriums nationwide, including five new theatres that opened in 2015 through a deal with the largest theatre chain in the world, Wanda Cinemas.

Western markets have also seen big 4DX growth this year, with the first 4DX theatre in the United Kingdom opening in January with Kingsman: The Secret Service seeing an opening-weekend occupancy rate of more than 80 percent. The film was also the first to screen in 4DX in Switzerland this March, generating more than 75 percent occupancy rate, while Avengers: Age of Ultron topped that by filling more than 92 percent of all seats, and Furious 7 nearly hit the 100 percent mark on opening weekend.

“Our business has accelerated expansion in global markets, increasing 4DX seats 28-fold and grown the number of 4DX sites 17-fold, from 2009 when 4DX debuted, to 2015,” said Byung Hwan Choi, CEO of CJ 4DPLEX.

CJ 4DPLEX plans to further grow its 4DX brand in Japan and China by reaching 33 and 53 total sites in each country, respectively, by the end of the year. More screens will be opening in the U.K. and Switzerland this month, and expansion is planned throughout the West, including previously announced plans for U.S. debuts in Chicago and Manhattan, New York.Overall, the company aims to reach 300 4DX theatres by the first half of 2016.