FIRST '4DX with ScreenX' IN EUROPE OPENS IN FRANCE WITH MARVEL STUDIOS' ANT-MAN AND THE WASP
'4DX with ScreenX' Theatre Opening in Paris via
Partnership with Les Cinémas Pathé Gaumont on July 18th
Seoul and Los Angeles (July, 2018) – CJ 4DPLEX, the world’s leading 4D company, is opening the first European '4DX with ScreenX' theatre through a partnership with Les Cinémas Pathé Gaumont. Marvel Studios’ Ant-Man and The Wasp in the '4DX with ScreenX' format will debut in Paris, today, July 18th at the exhibitor’s Pathé Beaugrenelle theatre.
The first European '4DX with ScreenX' site is at Beaugrenelle shopping mall in Paris. The state-of-the-art Pathé Beaugrenelle theatre, part of the Les Cinémas Pathé Gaumont, the leading theatrical exhibition company in France, the Switzerland and Netherlands, is located in the center of Paris in the 15th arrondissement on the banks of the Seine River and near the Eiffel Tower.
Since the first opening in South Korea last July, the movies released in '4DX with ScreenX' have recorded greater box office numbers than the 2D format, and have seen an overall occupancy rate of 40%.
“This is an incredible benchmark for our company to be launching the first European '4DX with ScreenX' site in one of the most iconic cities – Paris, France, with such great collaborators as Les Cinémas Pathé Gaumont and Walt Disney Studios” said Byung-Hwan Choi, CEO of CJ 4DPLEX. “Movie-goers around the globe won’t have long to wait for this movie experience as we are committed to a rapid expansion that will bring this cutting-edge format to consumers around the world.”
“Our business has been built on providing the best movie experience to movie-goers. Our decision to launch '4DX with ScreenX' forms an integral part of our innovation and upgrading strategy, by which we aim to offer movie-goers an increasingly intense and immersive cinema experience.” said Martine Odillard, Chairman of Les Cinémas Pathé Gaumont.
On the same day, Pathé La Villette in Paris will open a ScreenX theatre. With this opening, La Villette will be the first of Les Cinémas Pathé Gaumont’s site to install a ScreenX theatre.
Last December, CJ 4DPLEX and Les Cinémas Pathé Gaumont announced an expanded partnership in which they will collectively open at least 50 4DX locations in Europe by 2020.
Global Debut at Cinemacon 2018
'4DX with ScreenX' was unveiled to the industry via a showcase at Cinemacon 2018 conference in April following a brief sneak preview in one theater in South Korea last year. The format has received an overwhelmingly positive response from the movie entertainment industry. Featuring a stylish design and a higher level of multi-sensory immersion, '4DX with ScreenX' has received significant attention from global exhibitors during the Cinemacon exhibition and now is set to open the first official European site in Paris. The format was recognized earlier this year at the Edison Awards winning Silver in the Media and Visual Communications-Entertainment category.
What is '4DX with ScreenX'?
'4DX with ScreenX' eliminates the boundaries between movie viewing behavior and the format. Moviegoers were always at the crossroads in selecting which format they should choose to enjoy a movie with. '4DX with ScreenX' created a whole new experience value to fulfill their desire to watch a movie on an even wider 270-degree panoramic screen and get an even more dynamic movie-viewing experience at the same time.
Combining the two, '4DX with ScreenX' creates a remarkable, one-of-a-kind experience and a natural convergence of two technologies that are rapidly spreading around the world and growing in popularity.
About CJ 4DPLEX:
CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blo http:// ckbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 540 Hollywood and local titles have been screened in 4DX. As of July 2018, more than 64,000 4DX seats operate in 545 auditoriums spanning 59 countries.
CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company, and its technology has been recognized with silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. For more information, please visit www.cj4dx.com
ScreenX is the world's first multi-projection system designed to enhance the cinematic immersiveness of the theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the company’s industry-changing “next cinema formats”, alongside 4DX, the global-leader in multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to experience beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three walls of theaters. As of July, ScreenX has been installed in 147 screens around the world, including 85 screens in South Korea; 44 screens in China; 4 in the United States; 4 in Turkey; 3 in Switzerland; 2 in France; 2 in Vietnam and 1 in Thailand, Japan, and Indonesia.
About Les Cinémas Pathé Gaumont:
Les Cinémas Pathé Gaumont are leaders of exhibition theatre in France, the Netherlands, and Switzerland, It is also present in Belgium. At the end of 2017, Les Cinémas Pathé Gaumont operated 111 movie theatres totaling 1,091 screens, 66,2 million admissions and 760 million Euros in revenue.
Les Cinémas Pathé Gaumont strategy of upgrading and modernizing is based on an active policy of creation, reconstruction, and renovation, constant innovation with the latest technologies, new and adapted services and an optimized viewer experience, at the cinema and online. Les Cinemas Pathé Gaumont is owned by Pathé, one of the biggest film producers in Europe and a major player in film distribution.
Marvel Studios’ Ant-Man and The Wasp:
From the Marvel Cinematic Universe comes Ant-Man and The Wasp, a new chapter featuring heroes with the astonishing ability to shrink. In the aftermath of “Captain America: Civil War,” Scott Lang grapples with the consequences of his choices as both a Super Hero and a father. As he struggles to rebalance his home life with his responsibilities as Ant-Man, he’s confronted by Hope van Dyne and Dr. Hank Pym with an urgent new mission. Scott must once again put on the suit and learn to fight alongside The Wasp as the team works together to uncover secrets from the past.
Ant-Man and The Wasp is directed by Peyton Reed and stars Paul Rudd, Evangeline Lilly, Michael Peña, Walton Goggins, Bobby Cannavale, Judy Greer, Tip “T.I.” Harris, David Dastmalchian, Hannah John-Kamen, Abby Ryder Fortson, Randall Park, with Michelle Pfeiffer, with Laurence Fishburne, and Michael Douglas.
Kevin Feige and Stephen Broussard are producing, with Louis D’Esposito, Victoria Alonso, Charles Newirth and Stan Lee serving as executive producers. Chris McKenna & Erik Sommers, Paul Rudd & Andrew Barrer & Gabriel Ferrari wrote the screenplay. Ant-Man and The Wasp opened in U.S. theaters on July 6, 2018.