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4DX OPENS 700TH AUDITORIUM IN PATHE UTRECHT LEIDSCHE RIJN IN THE NETHERLANDS

4DX OPENS 700TH AUDITORIUM IN PATHE UTRECHT LEIDSCHE RIJN IN THE NETHERLANDS

4DX continues to show its rapid global expansion with landmark auditorium showcasing DisneyFrozen 2


4DX OPENS 700TH AUDITORIUM IN PATHE UTRECHT LEIDSCHE RIJN IN THE NETHERLANDS

LOS ANGELES (November 26, 2019) CJ 4DPLEX, the world's leading cinema technology company, has announced that 4DX has opened its 700th auditorium in the Netherlands. Pathé Utrecht Leidsche Rijn is the latest 4DX venue for the ever-expanding brand, with the grand opening set for November 27th in Utrecht, Netherlands.

 

The first screening of 4DX at Pathé Utrecht Leidsche Rijn will be DisneyFrozen 2, melding the innovative 4DX technology with the imaginative and fantasy elements of the film. Audiences will get to experience the motion seats syncing with the musical numbers, along with environmental effects of snow, water, wind, fog and various scents, all coming together to highlight the adventures of Elsa, Anna, Kristoff and crew as they journey away from Arendelle and into new lands.

"This is a meaningful milestone for us as we continue our journey to become the leading premium technology brand in the global cinema industry. Our partnership with Les Cinémas Gaumont Pathé is stronger than ever and we look forward to breaking more records together in the future. With audiences continuously seeking unique and memorable ways of watching films, we believe 4DX offers the most exciting and one-of-a-kind cinematic experiences in the market today, said JongRyul Kim, CEO of CJ 4DPLEX. For the 700th opening of 4DX at Pathé Utrecht Leidsche Rijn, we are thrilled to inaugurate the milestone with DisneyFrozen 2 for movie fans to experience in 4DX.

We are thrilled for the opening of 4DX in Pathé Utrecht Leidsche Rijn with CJ 4DPLEX, which also excitedly marks the 700th 4DX auditorium worldwide. Since the first 4DX opening with Pathé in December 2017, the multi-sensory experience has proven to be a very popular choice amongst our customers with over 900,000 customers experiencing the premium cinema format, said Doron Kurz, Director Commerce Pathé Theatres B.V. Pathé aims to offer the best and most innovative cinema experience to customers and with the extreme effects of 4DX, our visitors can really get into the action on screen.

 

With the opening of 4DX at Pathé Utrecht Leidsche Rijn, there are now a total of eight 4DX auditoriums operating across the Netherlands with Pathé. CJ 4DPLEX and Pathé first brought 4DX to the Netherlands in 2017 in Rotterdam and Amsterdam. Following the successful performances, more locations followed across Scheveningen, Maastricht, Eindhoven, Nijmegen and Arena. The ninth 4DX auditorium will open in Zwolle before the end of the year. In total, 4DX is available in 49 theaters across Europe with Les Cinémas Gaumont Pathé - 36 in France, 8 in the Netherlands, 4 in Switzerland and 1 in Belgium.

 

 

4DX is now the fastest growing premium cinema format reaching 700 screens. It has provided an exciting and innovative concept for watching movies to a global audience since 2009. For a decade 4DX has expanded its territory to 65 countries, including USA, UK, France, China, Japan, Mexico, Chile, India, Thailand, the Netherlands, Belgium, Spain, Austria, Norway, Switzerland, Russia, Brazil, South Africa, Denmark, Sweden, Germany.

The innovative 4DX theatre technology was launched by CJ 4DPLEX in 2009 and opened its 100th location in April 2014. Since then it has rapidly expanded around the world, opening its 200th in November 2015, its 300th one year later in November 2016, its 400th 10 months later in September 2017, and its next 100 locations faster than ever – just seven months after its 400th opening. It is the fastest developing format. 500th, April in 2018, 600th Nov in 2018 and already reached 700th Screen. More than 80,000 4DX seats have been installed across 65countries, with the capacity to accommodate more than 144 million worldwide moviegoers per year.

Following Frozen2 4DX, moviegoers can enjoy Jumanji: The Next Level(December 5th) and on Star Wars : The Rise of Skywalker (December 18th) in 4DX at Pathé Utrecht Leidsche Rijn.

About CJ 4DPLEX

CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include ‘4DX’, ‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that were never before possible.

About 4DX

4DX provides moviegoers with an exciting, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with 21 different effects and optimized by a team of skilled 4DX producers, maximizing the excitement of the movie, beyond the limits of audio and video. More than 660 Hollywood and local titles have been screened in 4DX. To date, more than 80,000 4DX seats operate in 700 auditoriums, spanning 65 countries. For more information, please visit www.cj4dx.com